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Prestige Breaks out with "Ambitious" Featured

Entertainment News Written by  AKA Thursday, 04 November 2010 01:55 font size decrease font size increase font size 0
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Doc M.D Entertainment recording artiste Prestige is on the verge of breaking out of the pack and cementing his place in the local reggae music industry.
Since inking a management deal with Doc. (M.D) Entertainment, Prestige has updated his sound, finetuned his writing, and he has stepped up his work ethic, spending hours in the studio recording singles. The result? A brand new “Prestige” aka Pressout. Just listen to any one of the armada of hot new singles that have forced FM radio to sit up and pay attention, and you will realize that he has been totally re-energized.
The singles include the hard-hitting ‘Questions’, the soul-searing ‘Dem Wrong’, the sunshiny soulful ‘Smile’ and the radio-friendly ‘Ambitious’.
"I am getting a good response from all of them, and we plan to shoot a video for Ambitious based on the response we have been getting in Europe," the 38 year-old artiste who shares an August 22nd birthday with top flight deejay Beenie Man, said.
Music critics have been quietly impressed at the quality of work that he is doing now, some even suggesting that he has updated his sound to be more teen-friendly. However, Prestige believes that he has merely tweaked his sound to fit the new hip hop and R & B flavoured beats that he is now working on.
"Is not a change of sound, ah me this from long time, I believe it is because beatmaker K Swiss has joined the Doc (M.D) team and he is making these hip hop sounding beats and it inspire me certain way. and mi can deejay pon any riddim, so mi just mek it happen," he said.
Known for the hit single, Tender Loving on the Lava Ground riddim for the Royal Soldiers label in 2005, Prestige has quietly built up a solid underground following for himself, one stage show at a time.
"I have put in the work, performing all over, the US, Europe, locally, people know that Prestige give 100 per cent," he said. "Right now, I am in the studio working hard to make the thing happen, all I want is a chance to show them what I can do…the ting tun up right now.”

 
Born Laurison Bruce in Clarkstown, Trelawny, Prestige began performing at community events in the parish where he often competed in DJ contests with contenders much older than himself. He was also an active member of church where he was a star in the choir. Once he left high school, he continued to hone his talents, working with several producers and musicians.
 
Prestige is certainly busy making the rounds at numerous shows. Currently he is maintaining a steady presence on the radio and television. Two years ago, We Nuh Trust Dem’ made it to the top ten of Richie B’s Jamaica Music CountdownTop 20 Reggae Singles chart. He is anxious to repeat that success with one of his new singles.
“My sound has matured, I am finding some sounds, and some melodies that I never had the chance to bring out before, I am ready to take on the world,” he said.
 
Read 1478 times Last modified on Thursday, 04 November 2010 12:59

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